One of the important things to understand about all of the 7 habits is, just because someone points this stuff out, doesn't mean many... well really, any, people follow it. So this next habit is about communication. The habits are about influencing AND helping others. And the best way to do this is to actively listen and understand someone's situation and/or concerns.
For example, I'm a consultant. If I don't listen and fully understand what my clients need, I'd be out of a job. A client will tell me what they need, they need me to understand them, once that has happened, I can then tell them what their options are, what I am able to do and what will be a mutually exclusive solution. That is when they will understand me. It wouldn't be very effective to provide a business solution that doesn't match a business problem.
It was often my mom would tell me "Just shut up, and listen." Funny thing, I now live by that.
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