If you know how to do something, you'll always have a job. If you know why to do something, you'll never have a boss.
My boss recently told me this quote. And me, being an ambitious man (well, my wife sometimes calls me a baby or a whiny little girl, but I'm stickin' with man) take these words very much to heart.
Think about it. Knowing how to do something is essential to having a career. Your knowledge and skill set are what determine the money you will make. But if you are able to look at how something is done and why it is done that way, you can find your own road. I can know how to configure a network, but knowing why is what has made me a consultant.
You are a business. When you apply for a job, your employer then bids on the time you will provide him/her (called a salary to the common folk). Investing in yourself through education and dedication requires people who want to rent your time to pay more money for it.
So what's in demand? If you know why something is done, you don't ask how to do something, you tell why to do something. There are plenty of people out there who know how to do Site Administration for a SharePoint portal, but it takes something extra to know why it is done, where it comes from, what you want to do with it and how it is going to help you.
I guess the most important question would be, why do I care? Hell, I don't know. All I know is I do...
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